The Roof Gardens (part of Virgin Limited Edition’s Property Portfolio)
EdenCancan helped with creative concept development and execution, event management, celebrity and press attendance, features development and expert profiling.
Essentially four clients under one ‘venue umbrella’, EdenCancan showed the total brand experience with a unique ability to PR the club, gardens, restaurant and events team.
The campaign significantly increased exposure for The Roof Gardens, driving a solid reputation for the brand across the food, events and nightlife space. Yearly coverage results almost doubled during the campaign, with key features seen within titles including Glamour, Heat Magazine, Metro, Stylist, Harper’s Bazaar, ES Magazine, You and Your Wedding and The London Evening Standard to name but a few.