SuperTrash Shows London How To ‘Do’ Fashion Week
EdenCancan actively managed the UK press office for SuperTrash for over two years, introducing the Dutch brand into the UK market.
Working in tandem with the brand’s in-house PR team to build awareness and raise the profile of the brand within the UK, EdenCancan targeted the fashion press to drive product and shoot coverage, high-end business press with key spokespeople to secure profiling features, and consumer magazines via celebrity affiliation.
EdenCancan generated key coverage in fashion press including Vogue, ELLE, Grazia, YOU, Style and Stylist. A key highlight was confirming a hero dress as number one in Grazia fashion charts which resulted in the dress selling-out twice.
SuperTrash showcased their new collection during Amsterdam Fashion Week and EdenCancan was tasked with generating coverage for the show in the UK. Edencancan’s fashion team flew to Amsterdam with some of the UK’s most influential fashion writers and ensured that the journalists got to know and love the brand as much as we do!