Sony Ericsson – The Sony Ericsson Open

EdenCancan were tasked with helping maximising global PR coverage for the launch of The Sony Ericsson Open.

Our route was to take two celebrity tennis novices; Mel B and Jay Sean and partner them up with two of the World’s best tennis players; Novak Djokovic and Maria Sharapova.

Working alongside several other agencies, the resulting unique doubles match led to global coverage and awareness.