Making the 50th Anniversary of the SINTILLATE Champagne Spray Party Pop
As the 50th Anniversary of the SINTILLATE Champagne Spray Party dawned, SINTILLATE – Europe’s finest nightclub and event management company, briefed EdenCancan to bring these celebrations to life in a way that would boost awareness for the brand as the creator of this iconic party signature.
Organising and delivering a press trip to the sunny shores of Marbella, EdenCancan worked with the brand to immerse media in the SINTILLATE world, with the final stop being a chance for the journalists to pop their own bottle of Veuve at the legendary party itself. The result was intensive feature coverage around the anniversary, with double-page spreads appearing in the likes of Metro, New! and The Sun. Stories that captured the decadent day in all its glory, whilst ensuring the brand received credit for the extravagant creation.
To support the press trip, EdenCancan worked with the brand to place images of key celebrities partying at the SINTILLATE nights in Marbella. With coverage appearing on Mail Online, Look, Reveal, The Mirror and many more, this celebrity association provided the perfect hook to firmly establish these events as a must-visit for those who crave luxe living.