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Respected Baby Fashion and Lifestyle Retailer, Mamas & Papas

EdenCancan began work with respected baby fashion and lifestyle retailer Mamas & Papas on a special project basis, the success of which secured the opportunity to work with the brand permanently.

EdenCancan’s campaign covered all UK and worldwide media relations, celebrity liaison, corporate PR, internal communications, social media and special projects including events.

EdenCancan was instrumental in the development of the brand in the UK media; promoting key lines through product placement and features, whilst strategically managing celebrity blog posts and ‘seeding’ to make the brand ‘celebrity baby retailer of choice’ as described by The Mail Online.

“Edencancan have been a great support to our in house marketing team at Mamas & Papas, they offer extensive consultancy across many areas of PR and social media ensuring we get fantastic press coverage, celebrity placement and we are growing our online community. The team are always on hand to support us however they can” CAROLINE TWELLS, SENIOR BRAND MARKETING MANAGER, MAMAS & PAPAS