Lipsy Partners With the Fabulous…Pixie Lott
EdenCancan created and developed the relationship between fashion label, Lipsy and Brit Award winning Pop Star, Pixie Lott.
Pixie designed four capsule collections for Lipsy, which were all hugely successful. Every season sold out with the support of an intense programme of PR and marketing activities devised by EdenCancan.
EdenCancan organised behind the scene shoots and front cover shoots for media exclusives, organised preview days and fashion shows and even threw ‘Pixie Parties’!
Over 250 pieces of coverage were generated, helping ‘Pixie Lott for Lipsy’ become one of the most successful celebrity / fashion label collaborations ever!