A Talented Transformation to Launch Marvel’s Agent Carter for FOX
EdenCancan were briefed by FOX to launch the second season of the US action-packed drama Marvel’s Agent Carter, by selecting a UK star to undergo an official ‘Peggy Carter’ makeover, working with a team of stylists to create supporting media content including imagery, a ‘how-to’ tutorial video and tips.
EdenCancan secured TOWIE favourite Ferne McCann to be the face of the activity, negotiating a contract that included media interview time, a blog post and multiple social posts. EdenCancan worked alongside respected fashion photographer John Rowley to create all visual content, and recruited celebrity hair & make-up artist Lisa Valencia to recreate Peggy’s 1940’s look, appearing in the tutorial and providing tips for media use.
EdenCancan secured exclusive interviews for Ferne with top consumer titles including The Sun Online, Mail Online and Metro, alongside wider coverage across the likes of Closer, Daily Star, Now, OK!, Reveal, Evening Standard, GQ, and a feature on This Morning. In addition, EdenCancan pitched the assets to social media editors securing 19 tweets mentioning the TX date and @FOXtvUK, with a total reach of 5,540,822.