EdenCancan creates Pop Goes The Musical for BBC Children in Need

EdenCancan created and delivered the very first ‘BBC Children in Need – POP Goes the Musical’. We enrolled some of the biggest musicals in London’s famous West End and paired them with leading pop stars.  Each participating performer joined the cast of a musical in order to give a ‘one night only’ very special performance.

EdenCancan secured The Sugababes in ‘Mamma Mia!, Melanie C and Brian May for ‘We Will Rock You’, Peter Andre in ‘Ghost the Musical’, Dionne Bromfield in ‘Million Dollar Quartet’ and Stacey Soloman in ‘Wicked’.

Broadcast coverage throughout the campaign included ITV’s Daybreak, This Morning, The One Show, Capital FM, and national newspaper coverage included Daily Mail, Daily Mirror, Mail on Sunday, The Sun, The Independent i, OK Magazine, Closer and Now.

In total EdenCancan secured 300 pieces of coverage. EdenCancan are currently developing future Pop Goes The Musical projects for BBC Children in Need.

“For BBC Children in Need in 2011 and 2012 EdenCancan achieved outstanding media coverage that kick-started our entire national campaign. Their creative brilliance, exceptional industry contacts and knowledge of what makes a story is spot on, and their results speak for themselves”. LIZZIE FEE, CELEBRITY LIAISON MANAGER, BBC CHILDREN IN NEED